![]() These fonts are reserved for official logos. If adding text outside the area of isolation, do not use the Utah State, Univers, or Trajan fonts. As a rule, do not incorporate text or unofficial marks that overlap, or begin to blend, with the university’s marks. Visual elements may not be paired with, or used in close proximity to, the official university marks. The area of isolation is required to prevent confusion and competition with the university marks. The area of isolation space must be kept clear of competing visual elements, wording, and distracting images. Reference the examples below for proper area of isolation scaling. To maintain visual integrity of the university logos and wordmarks (marks), a minimum area of isolation must remain clear around them. ![]() Only college, administrative units (Vice President and above), statewide locations, and sub-brands will be issued official logo suites. New logo requests should be made via the logo request form in Service Now. If you need access to a logo or folder that you do not currently have access to, contact. Logos and wordmarks (marks) can only be created by University Marketing and Communications, Trademark Licensing. Only use electronic files or print-ready artwork supplied by University Marketing and Communications, Trademark Licensing. University Marketing and Communications, Trademark Licensing can help with ideas, suggestions, and options. There are many options that can be used to promote a cause, show inclusion for minoritized groups and identities, and support cultural celebrations. To ensure immediate recognition, we use a limited number of colors for our logos: "Aggie" blue, white, black, and gray. Utah State University has an interest in maintaining a strong visual identity that symbolizes the Utah State brand and our university's impact throughout the state, nation, and world. Marks should always be consistently reproduced with the highest quality and should appear on the front and/or back cover of all formal university materials. An official logo must be present on all formal university materials, including advertisements, billboards, print pieces, and any other marketing pieces that represent the university. ![]() Utah State logos and wordmarks (marks) are immediately recognizable and should be the starting point when creating materials. The university’s suite of logos and wordmarks (marks) provide a quick and powerful visual identification that is a critical component of our identity. The guidelines below will help you understand how to best use one of the essential building blocks of Utah State’s brand: logos. The success of Utah State University's brand identity (previously referred to as the Visual Identity Program) relies on the clarity and consistency with which it is implemented.
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